You and your buddies formed a band. A few or maybe all of you go to college, so why not use the tools presented to you by the school to your band's advantage? Besides cheaper copies for flyers and use of some prime AV software, a lot of colleges have other opportunities your band should be taking advantage of.
Student Publications and Organizations
It’s always a good standby to have your school’s on-campus newspaper to do a short article on you. You have to start somewhere. And why not include a free download link? Incentive is always a plus. Some publications and on campus clubs create promotional videos. Now maybe this is just an Emerson thing, but who says you can’t convince your school’s publications or other organizations they need one, too? Maybe the ultimate firsbee team's numbers are dwindling and your band's newest diddy can make their promo video the talk of your campus.
Film students need to (or at least are supposed to) license the music in their films if they ever want them to compete in a film festival, and the cost of doing so is much lower for songs from smaller, up and coming bands like yours. Approach some film students and professors and make it known that you’re happy to license your songs to these films for cheap or free! Remember, it's not uncommon for artists to renegotiate terms if the film gains momentum and progresses past the festival circuit. This way, the more successful the film is, the more successful you are. Also, see if you can make it into any press release they send out about the film or its soundtrack.
Film schools have projects where students have to create a music video. Why can’t it be yours? Contact professors whose classes create music videos and see if they’d want to promote local talent at the same time. It would also give students a challenge since your original songs won’t already have mainstream videos for them to base their work off of. Some classes that involve artist management and event planning can also work to your advantage, becuase these students need real life bands to work with for their various projects as well. See if your school has classes like these, or a student-run record label/artist management group.
College Radio Stations
Most college stations are constantly looking for new content. Find out who’s in charge of new music (they’re usually called the new music director or something similar) and befriend them. If you can promote to your campus and create a fan base from this angle, you can expand from there. We have a bunch of info on that here.
College Recording Studios
College recording engineer students need experience working with a real band, and they usually have state of the art equipment. Choice. Take advantage of that. If all goes well, you'll have recordings that don’t sound like you used one of these:
Clubs and Sports
Clubs that hold fundraising parties and off-campus parties need background music. You have instruments. You can provide that. Keep an eye out for sports parties and cultural clubs that want to draw a crowd. The recycling/living green clubs and political causes clubs look for new ways to build membership through events, and if you can help them draw a crowd, they’ll make room for you in their event for sure.
Whatever school you go to, there’s probably some sort of music scene. Building up a solid fan base at your own stomping grounds is key to getting your band and your music out there. And the best part is: it’s all free.