Bad Rabbits: Harmonizing Talent and Indie Spirit

Bad Rabbits TrueDIY Pt. 1 Indie AmbassadorThe Band:
Bad Rabbits

The People:
Dua, Salim, Graham, Santi, Sheel

The Record:
Stick Up Kids

Boston, MA

Bad Rabbits is generating a lot of buzz right now, and for good reason. With their high energy “epic house party soundtrack” catalog, incredible musicianship, refreshing cover songs and contagious fun-loving attitudes, the guys could very well be on the brink of something big, a notion evidenced in their invitation to hop on this summer’s Vans Warped Tour.

However, before the band takes off on what is sure to be a summer to remember, they were kind enough to stop by for a TrueDIY Profile to answer some questions about the band’s evolution, their marketing strategies and numerous other topics. From the importance of packaging and organic release dates to remix albums and a cover series, a lot of helpful content is covered in the video below so take a look!

In part 2 of our Bad Rabbits Profile we cover the band’s American Dream series, the importance of non-traditional venues, their spot on Warped Tour 2011, working with a super-producer and what excites them about the current industry.

Bad Rabbits Quick Tips, Pt. 1

  • If you feel like your current project isn’t garnering any attention or making much forward progress, don’t be afraid to experiment with new artistic directions.
  • Be aware of each band member’s strengths and weaknesses in terms of songwriting and general band operations, and delegate responsibilities accordingly.
  • Make sure fans have multiple options in terms of purchasing method and price when selling your product. Even if the album is free, some fans like supporting monetarily and you don’t want to shortchange yourself; Even if the material is downloadable from your site, some people will still go to iTunes because it’s all they know.
  • The importance of packaging cannot be overlooked, especially for special releases. The artwork and novelty of packaging can go a long way in establishing the lucrative “wow factor” with potential customers.
  • If possible, instead of recording and promoting music with a specific release date in mind, consider holding on to the finished product until it feels most natural and appropriate to make it public. Traditional album cycles are becoming a thing of the past!
  • Making the stems of your songs available for DJs to remix is a great way to increase your exposure to audiences that normally wouldn’t come across your material.
  • We’ve said it before and we’ll say it again: Cover songs, if they’re good, are a fantastic way to spread your band’s name and showcase your talent.  In the case of Bad Rabbits, their cover of The Smashing Pumpkins’ “1979″ got posted to The Smashing Pumpkins’ social media accounts by the original songwriters themselves!
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